Every person has unique strengths that shape the way they think, feel, and behave. In positive psychology, these are known as character strengths, which are 24 positive traits that influence how we interact with the world and live meaningful lives. Developed through the VIA Classification of Strengths, this framework has become one of the most powerful tools for building resilience, improving relationships, and enhancing well-being.

In this guide, we’ll explore what character strengths are, the six core virtues they fall under, and practical ways you can apply them in daily life.

What Are Character Strengths?

Character strengths are positive personality traits that reflect the best qualities in human beings. Unlike skills or talents, they are universal qualities found across cultures, religions, and philosophies.

The VIA Institute on Character, founded by Martin Seligman and Christopher Peterson, identified 24 character strengths grouped under six universal virtues:

Why Do Character Strengths Matter?

Understanding and using your character strengths can:

Tip: Taking the VIA Character Strengths Survey is a great way to discover your top strengths and how to apply them.

The Six Virtues and 24 Character Strengths

Each virtue represents a broad category of goodness, while the specific strengths show how people live out those virtues in everyday life.

1. Wisdom & Knowledge

The virtue of Wisdom & Knowledge includes strengths that help us think deeply, learn continuously, and apply knowledge in practical ways. These strengths guide problem-solving, decision-making, and the pursuit of truth.

Learn more about Wisdom & Knowledge strengths »

2. Courage

The virtue of Courage is about facing challenges with determination and acting according to your values, even in the face of fear or difficulty.

Explore Courage strengths »

3. Humanity

The virtue of Humanity centers on kindness, compassion, and forming strong connections with others. It emphasizes caring for people and nurturing relationships.

Discover Humanity strengths »

4. Justice

The virtue of Justice highlights fairness, responsibility, and working for the common good. These strengths support cooperation and leadership within groups and communities.

See Justice strengths »

5. Temperance

The virtue of Temperance involves self-control, moderation, and making choices that protect us from excess or harm. It helps us act with balance and wisdom.

Explore Temperance strengths »

6. Transcendence

The virtue of Transcendence connects us to higher meaning, joy, and purpose. These strengths help us rise above daily struggles and find inspiration in life.

Learn about Transcendence strengths »

How to Use Your Character Strengths in Daily Life

Character strengths are not just for self-reflection; they can be applied in many practical ways:

Pro Tip: Focus on developing your top 5 signature strengths first, then explore how other strengths can support different areas of life.

Final Thoughts

The 24 character strengths give us a roadmap to living with more meaning, resilience, and joy. By identifying and applying your strengths, you not only improve your own life but also make a positive impact on those around you.

Take the first step: discover your character strengths today and start living in alignment with your best self.

Smiling woman with wavy brown hair wearing a navy blazer and white shirt, standing in a softly blurred office setting, conveying positivity.

Carolyn Freyer-Jones

Kickstart Your Coaching Practice

Highlights & Achievements:

Coach, facilitator, and contributor to coaching education. Carolyn is associated with practical coaching training and learning resources, supporting coaches and leaders in developing effective, ethical, and reflective coaching practices.
Man in a light blue shirt smiles gently at the camera. He has short, dark hair and stands against a blurred indoor backdrop, conveying warmth and approachability.

Rob Willson

Cognitive Behavioral Coaching

Highlights & Achievements:

Coach and educator contributing to leadership and coaching skills development. Rob is involved in professional training contexts, supporting the application of coaching tools and methodologies in organisational settings.
A woman with shoulder-length blonde hair is confidently posing with crossed arms. She wears a black and white checkered outfit and a necklace. The background is softly blurred, suggesting an indoor setting.

Prof. Ilona Boniwell

Positive Psychology Coaching

Highlights & Achievements:

Professor of Positive Psychology and Coaching Psychology. Ilona is a pioneer of applied positive psychology education in Europe and has founded and led postgraduate programmes in the field. Her work focuses on wellbeing, resilience, strengths, and evidence-based positive psychology interventions.
A middle-aged man with short gray hair and a beard wears a white turtleneck and a navy blue striped sweater, standing confidently indoors.

Jon Williams

Coaching for Performance

Highlights & Achievements:

Coach and contributor to professional coaching education and training programmes. Jon is involved in leadership and coaching development initiatives, supporting skill-building and reflective practice within organisational and coaching contexts.
A man in a blue suit and light blue shirt, with curly blond hair, smiles softly against a blurred, bright indoor background, conveying professionalism.

Prof. Erik de Haan

Relational Coaching

Highlights & Achievements:

Professor, executive coach, and leading expert in coaching supervision. Erik is widely recognised for his contributions to relational coaching, organisational development, and reflective practice, supporting both individual coaches and leadership systems worldwide.
Elderly man in a dark suit and striped shirt smiles warmly, standing in a bright, blurred background. The tone is professional and approachable.

Prof. Peter Hawkins

The Coaching Relationships

Highlights & Achievements:

Professor of Leadership and a leading authority in systemic team coaching and coaching supervision. Peter works internationally with boards, leadership teams, and organisations, and has written extensively on leadership, coaching culture, and systemic change.
Smiling older man in glasses and a light pink shirt sits indoors, with a softly blurred background of a modern, brightly lit office space.

Prof. David Clutterbuck

Goals

Highlights & Achievements:

One of the world’s most influential figures in coaching and mentoring. Professor Clutterbuck has authored and co-authored foundational texts in coaching, mentoring, and organisational development. His work has shaped global standards for coaching practice, supervision, and mentoring relationships.
A bald man in a dark, buttoned shirt with patterned cuffs stands indoors. He smiles subtly, with a bright, blurred background, exuding a calm, confident presence.

Devon White

Communication

Highlights & Achievements:

Coach and leadership development practitioner involved in contemporary coaching education. Devon has contributed to professional coaching programmes and discussions alongside established academics and practitioners in the coaching field.
Smiling woman with short auburn hair wearing a black dress and polka dot jacket. She stands confidently in a bright, blurred office setting.

Linda Aspey

The Coaching Relationships

Highlights & Achievements:

Coach, facilitator, and contributor to professional coaching education. Linda is recognised within the coaching psychology and leadership development community for her involvement in learning programmes, events, and reflective coaching practice.
A woman with short white hair smiles confidently, wearing a red blazer with a popped collar. The background is softly blurred, creating a warm, professional ambiance.

Dr. Chérie Carter-Scott

Psychological Foundations

Highlights & Achievements:

Executive coach, author, and pioneer in the coaching profession. Often referred to as “The Mother of Coaching,” Dr. Carter-Scott has been a leading voice in personal and professional development since the 1970s. She is a bestselling author and has trained coaches and leaders worldwide in motivation, leadership, change, and self-esteem.
Smiling man in suit with colorful tie stands in bright, blurred office. Hands clasped, he exudes confidence and warmth.

Prof. Jonathan Passmore

An Introduction to Coaching

Highlights & Achievements:

Chartered Psychologist, Professor of Coaching and Behavioural Change, executive coach, and author. Jonathan has published extensively in coaching psychology, leadership, and organisational change, including numerous academic articles and books. He bridges academic research and applied practice, contributing globally to coach education and evidence-based coaching.
Smiling man in a black suit and white shirt stands against a softly blurred, bright background. The atmosphere is professional and approachable.

Dr. D. Ivan Young

The Coaching Relationships

Highlights & Achievements:

Coach, educator, and thought leader in professional and relationship-focused coaching. Dr. Young is frequently featured alongside senior coaching scholars and practitioners in advanced coaching education and professional development settings, contributing to the evolution of reflective and relational coaching practice.
Smiling woman with short red hair wearing a blue blouse and earrings, standing in a softly blurred indoor setting, conveying a warm, professional tone.

Catherine Bell

Psychological Foundations

Highlights & Achievements:

Professional Certified Coach (PCC) and Master of Applied Positive Psychology (MAPP). Catherine specializes in leadership transitions, executive presence, and sustainable performance. Her work combines positive psychology, emotional intelligence, and strategic leadership development to help leaders thrive while maintaining wellbeing and purpose.
Smiling man in a navy blazer and shirt stands confidently with hands in pockets. The backdrop is a softly blurred office environment, conveying professionalism.

Yannick Jacob

An Introduction to Coaching

Highlights & Achievements:

Existential Coach, Positive Psychologist, Coach Trainer, and Supervisor. Yannick is the Programme Lead for the Accredited Certificate in Integrative Coaching at the School of Positive Transformation. He has taught coaching, positive psychology, and personal development at institutions including the University of East London, Animas Centre for Coaching, and The School of Life. His work integrates existential philosophy, coaching psychology, and human development to support meaningful change in individuals and leaders.

Highlights & Achievements: