Dr Itai Ivtzan

Why is it that happiness is fleeting? How could it be that you feel great in the morning yet that contentedness fades away by the evening? If I would ask you about your happiest time during the last month your mind will probably wander to an event or a period of time where you felt good, experienced great pleasure and were filled with positive emotions. Gain Sustainable Happiness can lead to a more sustainable lifestyle and greater life satisfaction—and sometimes it’s right at your fingertips.

Before you continue you might like to consider our free worksheet on exploring “Manisfest Abundance and Plan Your Hustle”. Please download this worksheet here.

The association of happiness with joy is a natural one, and yet happiness consists of much more than these positive feelings. To understand this greater depth of happiness we need to explore positive psychology theory and research where a distinction is made between hedonic and eudaimonic happiness. Such a difference would also make it easier to understand why we experience happiness as a fluctuating emotion. The first dimension of happiness is hedonistic. It feels great, and you are glowing inside – it’s a fabulous feeling of joy and pleasure. This aspect of happiness is easy to understand as it is based upon a very simple rule: a maximum of positive emotions and a minimum of negative emotions. In other words, to experience it you need to feel as much joy as possible but sadness or frustration cannot be part of the equation. You might be thinking, “Well, of course they can’t be part of the equation, it’s happiness we’re talking about here”. To better understand this intricacy let’s move on to eudaimonic happiness. If hedonic happiness is the celebrating, carefree brother, eudaimonic happiness would be its purposeful, aware and deeply contented twin.

Eudaimonic happiness asks “Who are you?” followed by “What do you do?” The relationship between the answers determines your experience of eudaimonic happiness. This is the kind of happiness that is based upon the question of meaning in life. However, as you might imagine, this journey of eudaimonic happiness is not an easy one. You go through an agonising period of time where you feel that “who you are” and “what you do” are mismatched. You then begin a personal journey of realising what is meaningful to you – and how to achieve it. It might be that you need to take further studies at university, or move down the job ladder into a new position. This process in the short-term is challenging and may instil feelings of frustration, sadness and even pain, as part of this self-actualising experience. And yet it is a natural part of eudaimonic happiness. Going through this development might be challenging but it would probably fill you with a highly satisfying and deep feeling of meaning as you proceed with it. You are investing in your long-term happiness. The question “why is happiness fleeting?” might be easier to understand now.

Hedonic happiness, in its essence, is a brief experience of joy and pleasure which quickly fades away. Even the gratification of winning an unexpected amount of money fades away much more quickly than we would have thought. As we equate happiness and pleasure, Eudaimonic happiness offers an instable experience of positive emotions. Eudaimonic happiness, as we have seen, is filled with challenges, making it difficult for us to experience consistent joy. And there it is – happiness which we much prefer to feel as never-ending bliss, becomes a fluctuating, fleeting experience. Once you begin to draw on these Gain Sustainable Happiness choices, you’ll likely discover that there are many new choices that you can make—and they’re already within your reach. Check out Dr Itai Ivtzan’s mindfulness meditation certification which allows you to become a mindfulness coach. This is a comprehensive meditation certification training

 

If you’re ready to create a deeper sense of fulfillment and lasting happiness, download our Manifest Abundance and Plan Your Hustle Workbook to begin your journey toward sustainable happiness and meaningful living.

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Carolyn Freyer-Jones

Kickstart Your Coaching Practice

Highlights & Achievements:

Coach, facilitator, and contributor to coaching education. Carolyn is associated with practical coaching training and learning resources, supporting coaches and leaders in developing effective, ethical, and reflective coaching practices.
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Rob Willson

Cognitive Behavioral Coaching

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Coach and educator contributing to leadership and coaching skills development. Rob is involved in professional training contexts, supporting the application of coaching tools and methodologies in organisational settings.
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Prof. Ilona Boniwell

Positive Psychology Coaching

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Professor of Positive Psychology and Coaching Psychology. Ilona is a pioneer of applied positive psychology education in Europe and has founded and led postgraduate programmes in the field. Her work focuses on wellbeing, resilience, strengths, and evidence-based positive psychology interventions.
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Jon Williams

Coaching for Performance

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Coach and contributor to professional coaching education and training programmes. Jon is involved in leadership and coaching development initiatives, supporting skill-building and reflective practice within organisational and coaching contexts.
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Prof. Erik de Haan

Relational Coaching

Highlights & Achievements:

Professor, executive coach, and leading expert in coaching supervision. Erik is widely recognised for his contributions to relational coaching, organisational development, and reflective practice, supporting both individual coaches and leadership systems worldwide.
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Prof. Peter Hawkins

The Coaching Relationships

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Professor of Leadership and a leading authority in systemic team coaching and coaching supervision. Peter works internationally with boards, leadership teams, and organisations, and has written extensively on leadership, coaching culture, and systemic change.
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Prof. David Clutterbuck

Goals

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One of the world’s most influential figures in coaching and mentoring. Professor Clutterbuck has authored and co-authored foundational texts in coaching, mentoring, and organisational development. His work has shaped global standards for coaching practice, supervision, and mentoring relationships.
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Devon White

Communication

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Coach and leadership development practitioner involved in contemporary coaching education. Devon has contributed to professional coaching programmes and discussions alongside established academics and practitioners in the coaching field.
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Linda Aspey

The Coaching Relationships

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Coach, facilitator, and contributor to professional coaching education. Linda is recognised within the coaching psychology and leadership development community for her involvement in learning programmes, events, and reflective coaching practice.
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Dr. Chérie Carter-Scott

Psychological Foundations

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Executive coach, author, and pioneer in the coaching profession. Often referred to as “The Mother of Coaching,” Dr. Carter-Scott has been a leading voice in personal and professional development since the 1970s. She is a bestselling author and has trained coaches and leaders worldwide in motivation, leadership, change, and self-esteem.
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Prof. Jonathan Passmore

An Introduction to Coaching

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Chartered Psychologist, Professor of Coaching and Behavioural Change, executive coach, and author. Jonathan has published extensively in coaching psychology, leadership, and organisational change, including numerous academic articles and books. He bridges academic research and applied practice, contributing globally to coach education and evidence-based coaching.
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Dr. D. Ivan Young

The Coaching Relationships

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Coach, educator, and thought leader in professional and relationship-focused coaching. Dr. Young is frequently featured alongside senior coaching scholars and practitioners in advanced coaching education and professional development settings, contributing to the evolution of reflective and relational coaching practice.
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Catherine Bell

Psychological Foundations

Highlights & Achievements:

Professional Certified Coach (PCC) and Master of Applied Positive Psychology (MAPP). Catherine specializes in leadership transitions, executive presence, and sustainable performance. Her work combines positive psychology, emotional intelligence, and strategic leadership development to help leaders thrive while maintaining wellbeing and purpose.
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Yannick Jacob

An Introduction to Coaching

Highlights & Achievements:

Existential Coach, Positive Psychologist, Coach Trainer, and Supervisor. Yannick is the Programme Lead for the Accredited Certificate in Integrative Coaching at the School of Positive Transformation. He has taught coaching, positive psychology, and personal development at institutions including the University of East London, Animas Centre for Coaching, and The School of Life. His work integrates existential philosophy, coaching psychology, and human development to support meaningful change in individuals and leaders.
How to Gain Sustainable Happiness?

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