A vibrant, multicolored sphere with blue, orange, and yellow wavy segments next to the text "School of Positive Transformation" on a black background.
A vibrant, multicolored sphere with blue, orange, and yellow wavy segments next to the text "School of Positive Transformation" on a black background.

Becoming a Soulful Entrepreneur

Becoming a Soulful Entrepreneur

Soulful Entrepreneur PassionBecoming a Soulful Entrepreneur
How to start a business that makes you happy
To my fellow students in life,

How do we become a Soulful Entrepreneur?

But before you continue you might like to consider our free worksheet on exploring “Find Your Passion”. Please download this worksheet here.

If you’ve ever felt excited about running your own business, bringing a new idea to life, or creating more empowered freedom – you my friend, have felt the call to entrepreneurship.

Becoming an entrepreneur might be a long journey that starts with many different kinds of professional status. I spent 20 years as a university professor: teaching, doing therapy with clients, writing books and articles – the classic academic experience – and I felt deeply satisfied by it all. And then, at some point, something woke up within me – it felt as if my work was not as accurate as it used to be. Academia started to feel too narrow in its reach – I wanted to get “out there” into the real world and offer my teaching. That’s when I started the School of Positive Transformation, becoming an entrepreneur.

When I started, I didn’t even call myself an entrepreneur – I just “played” with the idea of a school, explored the potential adventure. The number of students then started growing from a few hundred to a few thousand, I started hiring more people to do the work with me, and suddenly I found myself with a full-on, super-growing business. I’m an entrepreneur. My heart is smiling with joy as I write this paragraph.

Why do I feel joy? Because I’m implementing a dream that I felt deep within me. There’s nothing more satisfying than giving life to that which calls you from your heart. And there’s another reason for this joy: autonomy was always important to me. I wanted to choose my own path. Make my own decisions. I felt held back by managers who did not share my vision. Becoming an entrepreneur meant that I don’t have to ask for anyone’s permission anymore: my vision will now become my reality – whether it fails or succeeds, it doesn’t matter – because either way, it’s an authentic expression of myself.

While this is an exciting prospect, things can feel daunting and seemingly impossible when you start your entrepreneurship journey. That’s ok, I would guess that 99% of all entrepreneurs felt this way at one point or another.

Self-motivation should practically be a prerequisite for starting your own business. Approaching this journey with genuine curiosity and a deep desire to continue learning will help you stay accurately on your path. I know this from experience! Please don’t be afraid to pivot: if something doesn’t quite land, try another idea, change something again, and keep moving forward. Adapt and experiment until you land on an offering that lights you up and helps your target market.

Self-motivationTrust in your innate power to create your own reality, and know that you are supported on this journey. Through every challenge, life teaches you resilience and shows you the path of least resistance – not shutting your dream down. Remember this when things feel hard!

Ultimately, being an entrepreneur requires deep trust in yourself and your abilities. Patience, motivation, and determination will help you bring your ideas to life, and change the world for the better along the way.

Listen to your inner voice, feel the call, and take a leap of faith. Now you’re on your way, and I can’t wait to see what you bring to the world.

Yours in curiosity and love,

Itai

 

If you’re ready to discover your passion and start a business that aligns with your soul, download our free Find Your Passion Workbook here to guide you on your entrepreneurial journey.

Tagged

WAIT!

Before you go, we'd like to give you a FREE workbook to support your journey 👇

Access your FREE Workbook Here
FIND YOUR PASSION - workbook
Smiling woman with wavy brown hair wearing a navy blazer and white shirt, standing in a softly blurred office setting, conveying positivity.

Carolyn Freyer-Jones

Kickstart Your Coaching Practice

Highlights & Achievements:

Coach, facilitator, and contributor to coaching education. Carolyn is associated with practical coaching training and learning resources, supporting coaches and leaders in developing effective, ethical, and reflective coaching practices.
Man in a light blue shirt smiles gently at the camera. He has short, dark hair and stands against a blurred indoor backdrop, conveying warmth and approachability.

Rob Willson

Cognitive Behavioral Coaching

Highlights & Achievements:

Coach and educator contributing to leadership and coaching skills development. Rob is involved in professional training contexts, supporting the application of coaching tools and methodologies in organisational settings.
A woman with shoulder-length blonde hair is confidently posing with crossed arms. She wears a black and white checkered outfit and a necklace. The background is softly blurred, suggesting an indoor setting.

Prof. Ilona Boniwell

Positive Psychology Coaching

Highlights & Achievements:

Professor of Positive Psychology and Coaching Psychology. Ilona is a pioneer of applied positive psychology education in Europe and has founded and led postgraduate programmes in the field. Her work focuses on wellbeing, resilience, strengths, and evidence-based positive psychology interventions.
A middle-aged man with short gray hair and a beard wears a white turtleneck and a navy blue striped sweater, standing confidently indoors.

Jon Williams

Coaching for Performance

Highlights & Achievements:

Coach and contributor to professional coaching education and training programmes. Jon is involved in leadership and coaching development initiatives, supporting skill-building and reflective practice within organisational and coaching contexts.
A man in a blue suit and light blue shirt, with curly blond hair, smiles softly against a blurred, bright indoor background, conveying professionalism.

Prof. Erik de Haan

Relational Coaching

Highlights & Achievements:

Professor, executive coach, and leading expert in coaching supervision. Erik is widely recognised for his contributions to relational coaching, organisational development, and reflective practice, supporting both individual coaches and leadership systems worldwide.
Elderly man in a dark suit and striped shirt smiles warmly, standing in a bright, blurred background. The tone is professional and approachable.

Prof. Peter Hawkins

The Coaching Relationships

Highlights & Achievements:

Professor of Leadership and a leading authority in systemic team coaching and coaching supervision. Peter works internationally with boards, leadership teams, and organisations, and has written extensively on leadership, coaching culture, and systemic change.
Smiling older man in glasses and a light pink shirt sits indoors, with a softly blurred background of a modern, brightly lit office space.

Prof. David Clutterbuck

Goals

Highlights & Achievements:

One of the world’s most influential figures in coaching and mentoring. Professor Clutterbuck has authored and co-authored foundational texts in coaching, mentoring, and organisational development. His work has shaped global standards for coaching practice, supervision, and mentoring relationships.
A bald man in a dark, buttoned shirt with patterned cuffs stands indoors. He smiles subtly, with a bright, blurred background, exuding a calm, confident presence.

Devon White

Communication

Highlights & Achievements:

Coach and leadership development practitioner involved in contemporary coaching education. Devon has contributed to professional coaching programmes and discussions alongside established academics and practitioners in the coaching field.
Smiling woman with short auburn hair wearing a black dress and polka dot jacket. She stands confidently in a bright, blurred office setting.

Linda Aspey

The Coaching Relationships

Highlights & Achievements:

Coach, facilitator, and contributor to professional coaching education. Linda is recognised within the coaching psychology and leadership development community for her involvement in learning programmes, events, and reflective coaching practice.
A woman with short white hair smiles confidently, wearing a red blazer with a popped collar. The background is softly blurred, creating a warm, professional ambiance.

Dr. Chérie Carter-Scott

Psychological Foundations

Highlights & Achievements:

Executive coach, author, and pioneer in the coaching profession. Often referred to as “The Mother of Coaching,” Dr. Carter-Scott has been a leading voice in personal and professional development since the 1970s. She is a bestselling author and has trained coaches and leaders worldwide in motivation, leadership, change, and self-esteem.
Smiling man in suit with colorful tie stands in bright, blurred office. Hands clasped, he exudes confidence and warmth.

Prof. Jonathan Passmore

An Introduction to Coaching

Highlights & Achievements:

Chartered Psychologist, Professor of Coaching and Behavioural Change, executive coach, and author. Jonathan has published extensively in coaching psychology, leadership, and organisational change, including numerous academic articles and books. He bridges academic research and applied practice, contributing globally to coach education and evidence-based coaching.
Smiling man in a black suit and white shirt stands against a softly blurred, bright background. The atmosphere is professional and approachable.

Dr. D. Ivan Young

The Coaching Relationships

Highlights & Achievements:

Coach, educator, and thought leader in professional and relationship-focused coaching. Dr. Young is frequently featured alongside senior coaching scholars and practitioners in advanced coaching education and professional development settings, contributing to the evolution of reflective and relational coaching practice.
Smiling woman with short red hair wearing a blue blouse and earrings, standing in a softly blurred indoor setting, conveying a warm, professional tone.

Catherine Bell

Psychological Foundations

Highlights & Achievements:

Professional Certified Coach (PCC) and Master of Applied Positive Psychology (MAPP). Catherine specializes in leadership transitions, executive presence, and sustainable performance. Her work combines positive psychology, emotional intelligence, and strategic leadership development to help leaders thrive while maintaining wellbeing and purpose.
Smiling man in a navy blazer and shirt stands confidently with hands in pockets. The backdrop is a softly blurred office environment, conveying professionalism.

Yannick Jacob

An Introduction to Coaching

Highlights & Achievements:

Existential Coach, Positive Psychologist, Coach Trainer, and Supervisor. Yannick is the Programme Lead for the Accredited Certificate in Integrative Coaching at the School of Positive Transformation. He has taught coaching, positive psychology, and personal development at institutions including the University of East London, Animas Centre for Coaching, and The School of Life. His work integrates existential philosophy, coaching psychology, and human development to support meaningful change in individuals and leaders.
Soulful Entrepreneur

Highlights & Achievements: